You can't judge music record by the sleeve, but in most cases it works. Smart and talented musicians has good enough taste to pick right visuals. Sometimes record artwork much better than music it contains. Many wonderful vinyl album covers from 70's stuck in my mind, but I can hardly recall music of quite a few. Artwork alone was enough to enjoy record as an object. At that time I was not aware that majority of them was produced by single creative unit called Hipgnosis. Founded in 1968 by Storm Thorgerson and Aubrey Powell in London, this company created packing for the best albums of Led Zeppelin, Genesis, UFO, Black Sabbath, Peter Gabriel, Black Sabbath, Rainbow, Paul McCartney, Syd Barrett, Scorpions, Styx and The Alan Parsons Project among others. Storm Thorgerson was responsible for the imagery of Pink Floyd stage shows. Based of photographic image, playful and daring ideas rather than gimmicks of Photoshop, Hipgnosis work remains unsurpassed by this day and most likely will never be, since Storm Thorgerson and Aubrey Powell still in business and full of fresh ideas as ever.
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